Wide-ranging by instinct. Deep by discipline.

I think laterally and deeply in tandem: ranging across fields for the contextual framing that actually fits, then going deep where it counts, pressure-testing the various elements until the system holds together.

I sit at the intersection of financial capability design, human systems strategy, and regenerative innovation. A combination earned while working across psychology, design, sustainability, and systems thinking.

I work across product, service, and brand: designing for the parts of an experience we don't see on the surface: the incentives, structures, and behaviors that decide whether it works and keeps working. Right now, that means building Fief, a capabilities-first financial co-navigator.